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Geneva Motor Show: The Coming of Sway


March 2 – Geneva, Switzerland – Chief Creative Officer Shiro Nakamura explains the design behind Sway, the new Nissan concept to be unveiled tomorrow at the 85th Geneva Motor Show.

Chief Creative Officer Shiro Nakamura on the Sway Concept

Sway embodies Nissan’s new design language as adopted for a compact hatchback – the same design language that is behind the success of the Nissan Qashqai and Juke, which continue to lead and dominate in the crossover segment.


Preparations for the 85th Geneva Motor Show

Nakamura says that the design features of the V-motion grille and floating roof will allow Nissan to better define itself and “more aggressively get into the hatchback segment”, which is very competitive in the European market.

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