November 19 – Yokohama – Nissan 3E will make its debut at the Tokyo Motor Show this week – a virtual live experience that will show the latest in autos and technology from Japan.

Reporters wearing the 3E glasses equipped with a camera will tour and comment on cars at the Nissan booth.

Data about the displays and important statistics about the car’s performance and technology will be superimposed over live footage.

People who are offsite can watch Tokyo Motor Show reports featuring the augmented reality data live and online.

Nissan 3E is not about driving; it’s a concept, an experiment into how people may buy or view cars in the future.

Technology like this could make going to a dealership or a motor show a truly interactive event, where engagement is possible on site and on-line.

Join us this week from Tokyo Big Sight for more of the 3E experience.