April 24, 2012
Chief Vehicle Engineer Kenichi Miyoshi on Re-Imagined Sylphy
In the Global Media Center’s final interview to take a look at the development of Nissan’s all-new global sedan, unveiled as Sylphy at the Beijing auto show, chief vehicle engineer Kenichi Miyoshi talks about the approach to make it “one-class-above” other C-segments.
Q1. What was your approach in developing the new Sylphy?
Chief Vehicle Engineer Miyoshi
Our guiding theme for this car was “the global C-segment sedan.”
In C-segment sedans, customers are always looking for attributes such as roominess, comfort and fuel efficiency, rather than just special equipment or the unique characteristics of the car. In addition, aspects such as high build quality or quietness are part of their assessment when customers make a choice of which car to buy.
Knowing this, we had to think about how we should create this sedan from ground up in order to make it “one-class-above”.
To accomplish this, each engineer had to take their assigned parts and think through their approach. When this process all comes together, it results in a truly good car.
Q2. How do you meet the needs of customers in different markets?
We know what our customers want in each market based on our experience.
Ultimately, however, the car is brought to each market for assessment and we decide on the final settings for a given market.
One example that we learned from these assessments is that we know that customers have diverse sensitivities to road or wind noise which differ from market to market. In general, customers from the western part of the world are very sensitive to high-frequency noise, while customers in Asia sense noise a little differently.
This difference in sensitivity comes from the customers’ lifestyles, and other factors. So we align our way of developing cars accordingly.
Q3. What sets the new Sylphy apart from other C-segment vehicles in terms of quality?
The pursuit of “high quality” was our theme for this project. For example, to a Chinese customer, a comfortable seat means a very soft, sofa-like seat. On the other hand, in markets such as the U.S., customers prefer a more practical and firm seat with a good hold.
In order to meet their expectations, we have designed the seat cushion completely differently. Such thoughtful consideration – reviewing each part – is what we needed to do to create a “global” model. One model, different content.
This car really has the essentials. It’s a car that has been engineered and designed in the right direction. Although it is a C-segment car, it makes customers feel like they’ve got a car of a higher class.
Customers will definitely feel the fine craftsmanship and the well-balanced packaging when they drive it. We believe this car will not fall short of people’s expectations, and may be seen as being even better than competing vehicles.