November 30, 2011
CEOs have public moments, but for those in the auto industry there is probably no greater time of focus in the media eye than at a car show, particularly one in a host country.
Concept car debuts, media and analyst roundtables, live interviews, as well as meetings with other executives — all make for a blitz of brand management definitely not for the faint of heart or sit-at-home shacho.
For Nissan CEO Carlos Ghosn, a Brazilian-born French-Lebanese, who speaks at least five languages, and heads both Renault and Nissan, calling a motor show a home event may be hard to defend, while the Tokyo Motor Show is really just one stop on a year-long roadshow that hits all the major continents and markets.
After earlier moments in 2011 in Iwaki, Beijing and Yokohama, the Media Center had a few minutes with the Nissan CEO on Wednesday. Mr. Ghosn noted the struggles that Nissan and Japanese automakers have overcome this year, and what will be key to keep momentum going for sales and profits in 2012.