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The Datsun Story: The Movie

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Oct. 29 – Yokohama – More than three years in the making, “The Datsun Story” highlights the return of the brand’ from the time of Nissan Motor Corp’s first announcement in 2012, to a growing global presence in 2015 with over 110,000 sales.


Datsun’s core values of Dream, Access, Trust influences its approach to developing products, nurturing customer relationships, building business partnerships and contributing to society.

The brand represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan’s DNA.

At its Yokohama headquarters, the young brand unveiled its movie and the Datsun on-DO , a modern and tough sedan with room for five adults and their luggage – the trunk capacity is a class-leading 530 litres.

Distinctive styling is dominated by the bold Datsun ‘D-Cut’ grille, while the long wheelbase and extended trunk give Datsun on-DO the appearance of a substantial sedan.

Power comes from a 1.6-liter 8V engine, available in two states of tune: 82hp and 87hp. It powers the front wheels via a smooth five-speed manual transmission.

“This is a significant day for Datsun. We have successfully completed the first phase of our return, and feel proud that through our vehicles more than 100,000 customers have been able to make their dream of personal mobility a reality.”

“In fact, the latest figure of cars sold since Datsun GO was launched in India in March 2014 now stands at 114 000 units,” said Vincent Cobee, Global Head of Datsun.”

Africa, Automotive Trends, Brand, Cars, Concept Cars, Datsun, Design, Engineering, India, Indonesia, Innovation, Japan, Management, Nissan Motor Corporation, People, Product Launch, Production, Research and Development, Russia, Sales

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