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Africa Cup of Nations Sponsorship Key for Nissan

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Feb. 10 – Bata, Equatorial Guinea – Ivory Coast won the Nissan-sponsored African Cup of Nations championship in a 9-8 shootout finale over Ghana on Sunday.

The championship game, played at Bata Stadium in Equatorial Guinea, saw a 0-0 score at the end of 120 minutes before goalkeeper Boubacar Barry scored the winner for Ivory Coast, which brought home the title for the first time since 1992.

Nissan was the official global automotive supplier to the Orange Africa Cup of Nations 2015, also teaming up with some of Africa’s most popular players, such as Ivory Coast’s Yaya Toure, in a sponsorship aimed to underline an increased market presence in Africa.

The Africa Cup of Nations tournament, now in its 30th year, is an integral part of Nissan’s strategy for the continent, says Mike Whitfield, managing director of Nissan Sub-Saharan Africa.

“Africa is significant in terms of our future business strategy. We are looking at a continent with ten of the fastest growing GDPs. It has a car ownership of less than 100 vehicles per thousand, and if you put that into context with the US at 800 and Europe at 600, it’s an incredible opportunity from a mobility point of view.

Our brand stands for innovation that excites. What more can you find in the way of excitement than the African Cup of Nations football? Certainly, it’s the No. 1 sport in Africa, and the third largest soccer tournament in the world. For us this is our biggest single investment in sponsorship in Africa. It again just underlines the importance we see for Africa.”

Brand, Excitement, Global Brand Campaign, Innovation, J-League Soccer, Management, Nissan, Nissan Motor Corporation, Sponsorship, Sports, Yokohama F. Marinos

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