February 2, 2015
Nissan #withdad Super Bowl Ad Reveals LMP1 Car
Feb 1. – Nashville – In the commercial co the world of automotive advertising, Super Bowl Sunday is the one day of the year where pretty much anything goes. Nissan returned to the Super Bowl ad ranks for the first time since 1997, with a 90-second commercial titled “With Dad,” which combined a storyline with the debut of future Nissan race and production vehicles.
Last year’s Super Bowl was the most-watched television program in US television history with over 110 million viewers. The 2015 game was the perfect opportunity for Nissan’s “With Dad” commercial (view at www.withdad.com) to air for the first time, revealing the much-anticipated Nissan GT-R LM NISMO, the car that will take on the best in the world in the race to glory at the Le Mans 24 Hours.
The Japanese manufacturer has interpreted the sport’s technical regulations in an innovative way, producing a front-engined, front-wheel drive car that is powered by a V6 3-litre twin turbo petrol engine and a kinetic energy recovery system.
“The combination of the Super Bowl and the Le Mans 24 Hours – two of the most watched sporting events in the world – presented us with a unique opportunity to showcase our most ambitious motorsport program in recent times.”
“Le Mans drives innovation so success on the track will lead to greater innovation in our road car range. We are the new kids at Le Mans; our opponents are the best in the world but we are ready.”
The car will run in the LMP1 class of the FIA World Endurance Championship, the highest category in world sports car racing. Starting at Silverstone, UK on April 12 the series travels around the world to Spa in Belgium, onto the Le Mans 24 Hours and Germany’s Nurburgring, before going global with races in the US, Japan, China and the Middle East.
The FIA World Endurance Championship is the ultimate proving ground for automotive companies as technological gains on the track can carry through to road cars.