June 27, 2014
Nissan Among Top Global Green Brands for 2014
Yokohama – June 26 – Nissan has again risen in the ranks of the world’s greenest brands. The company improved its position to fourth place in Interbrand’s Best Global Green Brands report, up from fifth last year.
The survey cited Nissan’s leadership in electric vehicles, ambitious EV infrastructure plan and its support for the sustainability goals of governments. The green brand report ranks brands based on a company’s environmental practices and customers’ perceptions of their eco-friendliness and social impact
“More and more people want to buy products from brands that come from organizations they trust and believe in,” said Roel de Vries, Nissan corporate vice president responsible for Global Marketing, Brand and Communications.
“Best Green Global Brands is a reflection of everything that we as a brand do to make the world a better place. That we are recognized this year as among the best is a confirmation we are on the right path.”