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Nissan at Auto China 2014

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Nissan's stand in Beijing

April 21 – Beijing – Auto China 2014 kicked off in Beijing Sunday and Nissan unveiled its Lannia Concept car, as well as announced the official launch of the NISMO brand in China

Chief Planning Officer Andy Palmer said the Lannia Concept is aimed at China’s rising “Post-80s” generation, built by Chinese for the Chinese people.

Nissan unveiled the Lannia Concept

The “sedan theory-breaker” is the result of strong collaboration between Nissan Design China in Beijing and the Nissan Global Design Center.

Palmer also revealed that NISMO, Nissan’s global motorsports and performance brand, will make its official debut in China with the launch of GT-R NISMO.

Watch the full press conference in the video below.

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