February 5, 2014
Datsun redi-GO CONCEPT
Feb.5 – New Delhi, India – Datsun revealed the Datsun redi-GO CONCEPT at the 12th India Auto Expo 2014, hinting at the direction of the brand’s possible future.
The name reflects the car’s character and expresses the excitement of “ready to go” before people start their day’s journey, giving customers the ability to explore a new day, to challenge new things and to build a way ahead.
Shiro Nakamura, SVP and Chief Creative Officer, said: “Although Datsun redi-GO CONCEPT is just that – a concept – it shows clearly the way we are thinking. It’s an ambitious styling exploration but, being a Datsun, it is a logical design, too”.
Datsun redi-GO CONCEPT builds on Datsun’s design language, being modern and distinctive, clear and robust, vigorous and positive. Combining five-door hatchback practicality with a rugged SUV stance, the Datsun redi-GO CONCEPT previews a potential small crossover for the Indian market.
“We wanted a modern and characteristic design that, at the same time, appeared long-lasting and substantial. We feel we have managed to combine these apparent contradictions in the concept,” said Koji Nagano, Executive Design Director, who leads the entire Datsun design project.
Fully integrated bumpers front and rear underscore Datsun redi-GO CONCEPT’s robust design which is accentuated by large wheel arches filled by stylish dark chrome 15-inch alloy wheels. The body is finished in a flamboyant lime green, an active and bold colour reflecting the freshness.
The lime green contrasts with matte aluminium-look grey finish for the sills, wheels arches, and bumper inserts reinforcing its crossover concept aspects. With a wheelbase of 2,350 mm and high ground clearance Datsun redi-GO CONCEPT offers ample interior space.
Although the concept remains a styling study at this stage, were it to be put into production it would be priced to target established compact hatchbacks delivering a compelling mix of modernity, quality and innovation.
“If we were to make a car like Datsun redi-GO CONCEPT it would be a segment creator in India, an aspirational car that at the same time is attainable, a car that would be within reach of the first time buyer. This concept shows how serious we are about reinvigorating the market by catering for the needs of a growing class of Indians who have the chance to own a family car that will enable them to enjoy a new sense of independence,” said Vincent Cobee, Global Head of Datsun.
The Datsun redi-GO concept will be on display at the Datsun stand at the India Auto Expo 2014 from February 7th till the 11th.