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Nissan Unveils Sport Sedan Concept at the Detroit Auto Show

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Jan. 13 – Detroit – Nissan unveiled its new Sport Sedan Concept at the North American International Auto Show, also promising to put its earlier IDx concepts on the road by 2016.

Making its world debut in Detroit, the Nissan Sport Sedan Concept applies real sports car performance standards and design philosophies to a 4-door sedan.

The Sport Sedan Concept embodies a number of next-generation Nissan design signatures, including VMotion front aspect, distinctive “floating” roof and boomerang-shaped lamps.

The sports concept follows Nissan Resonance, which debuted at the 2013 North American International Auto Show, and the Nissan Friend-ME, showcased at Auto Shanghai 2013, with its category-busting energetic and provocative modern design.

“Nissan’s design language is our brand promise – Innovation and Excitement for Everyone – rendered in metal,” said Nissan Senior Vice President and Chief Creative Officer Shiro Nakamura.

“We are continually pushing the envelope, as the Sport Sedan Concept shows. It is a car that is more emotional, more exciting and that provides a strong hint of the design direction we are taking.”

The Sport Sedan Concept shared the spotlight with the first North American appearance of the Nissan IDx Freeflow and IDx NISMO concepts.

“Co-creation” of the Nissan IDx Freeflow and IDx NISMO concept cars, which made their first appearance at the Tokyo Motor Show in November, required input from consumers early in the development process, integrating the feedback into the creation process.

Nissan thinks this approach could have real applications in the near future.

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